The Swayamvar Franchise Opportunity: A Profitable Business in Designer Men’s Ethnic Wear

The men’s ethnic wear industry in India has seen tremendous growth due to shifting fashion preferences, increased cultural events, and a strong demand for traditional attire. Weddings, festivals, and formal gatherings continue to fuel this trend, creating a lucrative market for designer men’s ethnic wear. One of the leading names capitalizing on this opportunity is Swayamvar, a brand under the esteemed Kasam Ethnic Wear Group.

About Swayamvar

Swayamvar, a premium men’s ethnic wear brand, was established in 2015 by the Kasam Ethnic Wear Group, a company with over 75 years of legacy in the traditional fashion industry. The brand specializes in high-quality and stylish ethnic apparel, including sherwanis, kurtas, and Indo-western outfits. Swayamvar has expanded rapidly across India, operating in key cities across Telangana, Andhra Pradesh, Karnataka, Maharashtra, Odisha, and more.

Growth and Expansion

Swayamvar has been on an impressive growth trajectory:

• 2016: 6 stores

• 2017: 11 stores

• 2018: 21 stores

• 2019: 24 stores

• 2020: 35 stores

• 2023: 50+ stores

• Target for 2025: 100+ stores

With an aggressive expansion plan in place, Swayamvar aims to establish a strong presence in West Bengal, Uttarakhand, Uttar Pradesh, Rajasthan, Madhya Pradesh, and other emerging markets.

Why Invest in a Swayamvar Franchise?

1. Established Brand Recognition

• A trusted name in the men’s ethnic wear segment with decades of industry experience.

• Well-known for quality craftsmanship, innovative designs, and affordability.

2. High Market Demand

• The men’s ethnic wear industry continues to grow, fueled by wedding seasons and cultural festivities.

• Increasing preference for designer sherwanis, Indo-western outfits, and Jodhpuri suits.

3. Proven Business Model

• A well-structured franchise model that ensures profitability and sustainability.

• Backed by extensive market research and an efficient supply chain.

4. Affordable Investment with High Returns

• Initial Investment: Rs. 20 lakhs

• Security Deposit: Rs. 60 lakhs (Refundable against merchandise)

• Franchise Fee: Rs. 2 lakhs

• Interior Investment: Rs. 3,000 per sq. ft.

• Profit Margin: 30% (Net of GST)

• Additional financial support for store setup and promotions.

5. Comprehensive Franchise Support

Swayamvar provides end-to-end support to franchisees, ensuring smooth business operations:

• Marketing & Advertising Support: Access to promotional materials, online campaigns, and local event marketing.

• Inventory Management: Assistance in stock planning, product selection, and demand forecasting.

• Store Setup & Design: Guidance on store layout, branding, and interior design.

• Operational Training: Extensive training on customer service, sales techniques, and inventory management.

• Financial Assistance: Support in managing cash flow, funding options, and business growth strategies.

Swayamvar Product Range

Swayamvar offers a diverse range of men’s ethnic wear to suit different occasions and budgets:

• Sherwanis: Rs. 11,999 - Rs. 29,999

• Indo-Western Outfits: Rs. 8,999 - Rs. 24,999

• Jodhpuri Suits: Rs. 5,999 - Rs. 14,999

• Blazers: Rs. 3,999 - Rs. 15,999

• Kurta Pyjama Sets: Rs. 999 - Rs. 4,999

• Modi Coats: Rs. 3,999 - Rs. 8,999

• Handloom & Linen Kurtas: Rs. 999 - Rs. 2,999

• Traditional Accessories: Mojdi, Chunnies, Dhoti, Peshwari, Vest Coats, Shirts

Investment & Store Requirements

Financial Overview:

• Initial Investment: Rs. 20 lakhs

• Security Deposit: Rs. 60 lakhs (Refundable against merchandise)

• Franchise Fee: Rs. 2 lakhs

• Interior & Setup Costs: Rs. 3,000 per sq. ft.

Store Setup Requirements:

• Area Required: 800 - 1,500 sq. ft.

• Location: Ground Floor preferred

• Lease Period: 9 years

• Lock-in Period: 2 years

• Fit-Out Period: 45 days of free rent

Target Expansion Locations

Swayamvar aims to strengthen its presence across various Indian states, including:

• West Bengal: Kolkata, Siliguri, Durgapur, Howrah, Malda

• Uttarakhand: Dehradun, Haridwar, Haldwani

• Uttar Pradesh: Lucknow, Kanpur, Varanasi, Agra, Meerut, Noida, Gorakhpur

• Rajasthan: Jaipur, Udaipur, Kota, Jodhpur

• Madhya Pradesh: Indore, Bhopal, Gwalior, Jabalpur

• Other States: Maharashtra, Punjab, Gujarat, Tamil Nadu, Kerala, Assam, Bihar, and more.

How to Apply for a Swayamvar Franchise?

If you are interested in becoming a Swayamvar Franchise partner, follow these steps:

1. Contact the Franchise AVS Team

   • Call: +91 92054 34226

2. Submit Your Business Proposal

   • Provide details about your preferred location, investment capacity, and store space.

3. Approval & Agreement Signing

   • After evaluation, sign the franchise agreement.

4. Store Setup & Launch

   • Complete interior work, inventory stocking, and marketing setup.

5. Grand Opening & Business Operations

   • Receive ongoing support for a successful business venture.

Conclusion

The Swayamvar Franchise presents a lucrative opportunity for entrepreneurs seeking to enter the rapidly growing men’s ethnic wear market. With an affordable investment, high margins, and comprehensive brand support, this franchise model offers a sustainable and profitable business venture.

For inquiries, contact +91 92054 34226, FRANCHISE AVS and be part of Swayamvar’s success story!